ADVERTISING COUNCIL INC

NEW YORK, NY, 10017-4500 (212) 922-1500 Est. 1942 EIN 13-0417693

Form 990 501(c)(3)

Mission

WE CONVENE THE BEST STORYTELLERS TO EDUCATE, UNITE AND UPLIFT - BY OPENING HEARTS, INSPIRING ACTION AND ACCELERATING CHANGE.

Total Revenue

$71,825,199

Total Expenses

$65,598,836

Net Assets

$66,791,668

192 employees 319 volunteers

From latest filing (tax period ending 2023-06-30)

Operating Reserve

12.2 months Healthy

Net assets / monthly expenses

Year-over-Year Change

Revenue ↑ 8.1%

Expenses ↓ 21.6%

Revenue Sources

Contributions 43.1% Earned revenue 54.8% Investment 3.3%

Expense Breakdown

Program 78.4% Management 15.7% Fundraising 5.9%

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Year	Revenue	Expenses	Net Assets
2022 Form 990 Jul 1, 2022 to Jun 30, 2023	$71,825,199 ↑	$65,598,836	$66,791,668
2021 Form 990 Jul 1, 2021 to Jun 30, 2022	$66,445,245 ↓	$83,683,011	$59,617,145
2020 Form 990 Jul 1, 2020 to Jun 30, 2021	$117,135,538 ↑	$79,387,210	$80,488,926
2019 Form 990 Jul 1, 2019 to Jun 30, 2020	$50,471,539 ↓	$45,684,269	$39,509,513
2018 Form 990 Jul 1, 2018 to Jun 30, 2019	$51,168,618 ↑	$51,405,205	$34,870,040
2017 Form 990 Jul 1, 2017 to Jun 30, 2018	$50,568,790	$46,149,862	$34,760,984
2017 Form 990 Jul 1, 2017 to Jun 30, 2018	$50,568,790	$46,149,861	$34,760,984